01 | Advertiserprovides package inserts or product samples and selects target audience
02 | PackVERTISEdelivers inserts to online sellers and manages and controls network and campaigns
03 | Online Selleradds insert to shipments and received payment from PackVERTISE
04 | Online Buyerreceives attractive offers and uses coupons and samples
Package inserts are not new and play an important role in attracting new customers, especially in the mail order business.
For online sellers and eBay powersellers, inserts are an attractive way to reduce shipping costs while giving value to customers with attractive and appropriate coupons.
Previously, it was only possible for large online stores to offer insert capacity on the advertising market (e.g. Amazon). However, the largest proportion of shipments in eCommerce is handled by small and medium sellers and online shops, which constitute the attractive long-tail which makes eBay and eCommerce what it is.
Everyone benefits by bundling these insert capacities in a network - online sellers can benefit by earning money through inserts and provide a value-add to their customers, advertisers have the ability to reach an increasingly attractive target group consisting of active online shoppers in a high volume or targeted by category.
The German version of PackVERTISE (called "PaketPLUS") was founded in 2009 by the two former eBay employees Bastian Mell and Alexander Schwinn.
In just three months, the concept and the platform were developed and the first advertisers and online sellers were acquired. In just over 2 years, PaketPLUS gained 3.000 shipping partners with a monthly volume of more than 5 million shipments!
PackVERTISE, the UK network, was launched late 2010 and already convinced more than 350 online sellers with am monthly shipping volume of over half a million shipments.
With the Launch of the French network PaquetPLUS in 2011, PaketLUS has grown into one of the largest European distributor of insert in e-commerce.
Launch of German network PaketPLUS
PaketPLUS - 500 online sellers with over 1,500,000 shipments per month
PaketPLUS – 1000 online sellers with over 2,000,000 shipments per month
Launch of the UK network PackVERTISE and Partnership with i-transact
PaketPLUS - 1500 online sellers with over 3,000,000 shipments per month
Start of the online advertising network PaketPLUS.net in Germany
PaketPLUS - 2.000 online sellers with over 4,000,000 shipments per month
Start of the French network PaquetPLUS
PackVERTISE - 350 online sellers with over 500,00 shipments per month
3.000 online sellers in Germany, UK and France with over 5,000,000 shipments per month