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Questions & Answers for Advertisers

Why should I advertise with PackVERTISE?
What is the minimum insert amount for advertising?
How do payment and billing for advertisers work?
How high is the effort involved for advertising partners?
What advertisements are possible?
How does PackVERTISE ensure that the shipping partners add the inserts to their shipments?
How can I measure the success of a campaign?
Can I select the exact target audience?

Why should I advertise with PackVERTISE?

Through our network of online sellers, we offer advertisers, agencies and manufacturers a new and efficient marketing channel for package inserts! Your inserts will be distributed to online retailers who will add these to their shipments.

Our target audience are 100% active online buyers who will receive your insert right in the process of an online sale upon the receipt of the goods bought online.

All we need are your inserts and the definition of the target audience you want to reach and we will take care of the rest. We will even handle the creation of your insert and print production, according to your needs.

On a weekly basis, our partners report back to PackVERTISE how many inserts were distributed and upon completion, PackVERTISE will handle the payouts to participating partners. PackVERTISE controls assure a high network quality. We conduct test purchases and monitor all sellers on an ongoing basis with individual coupon and tracking codes.

With PackVERTISE, you can reach a highly targeted audience (for example female buyers, age >40 years, in the "Shoes"-Category) or reach the broad audience of all active online buyers which ever works best for your product or service!

What is the minimum insert amount for advertising?

The minimum amount of inserts for a marketing campaign with PackVERTISE are 50,000 full inserts or 100,000 partner inserts.

How do payment and billing for advertisers work?

Payment must be made upon delivery of inserts to PackVERTISE.

How high is the effort involved for advertising partners?

The effort is very low. You define the target group on the basis of your relevant target group and we will take care of the rest. We will select online sellers with the right products, send the inserts to these partners and monitor that all inserts are sent out. After completion, we will pay-out to our partners. We will even handle the creation of your insert and print production, according to your needs.

What advertisements are possible?

Almost any type of package inserts can be sent via PackVERTISE. Please send us your request with a description of your requirements and we will make you an individual offer.

How does PackVERTISE ensure that the shipping partners add the inserts to their shipments?

On a weekly basis, our partners report back how many inserts were sent out and upon completion, we will handle the payouts. PackVERTISE controls all sellers by doing test purchases and assures high network quality by monitoring all sellers on an ongoing basis (with unique partner codes to track individual performance). PackVERTISE will make random test purchases and request shipping documents from partners (e.g. UPS invoices). Our partners are the best retailers in the eCommerce business.

How can I measure the success of a campaign?

As for all offline campaigns, you can use response elements such as tracking links or dedicated landing pages. We advise that you work with a voucher code, so that you can exactly measure the amount of leads/sales generated. Offering attractive coupons can significantly increase the response and conversion rates of any insert campaign.

Can I select the exact target audience?

Yes - the intended audience can be selected via the consumer goods categories (based on the eBay / Amazon category structure). You can also choose an even narrower selection (e.g. pet owners). The following categories can be selected:

Tech:
• Audio & Hi-Fi
• Computer & Software
• Mobile Phones, Organizer & phones
• TV, Satellite & Electronics
• Photo & Camcorder

Lifestyle:
• Home & Garden
• DIY & Hobby
• Clothing & Accessories
• Baby & Child
• Beauty & Cosmetics
• Car & Motorcycle
• Musical Instruments
• Gifts, Office & Stationery
• Sports & Leisure
• Travel
• Pet Shops
• Watches & Jewellry
• Toys
• Food & Drink
• Health & Wellness
• Adult

Media:
• Books & Magazines
• PC & Video Games
• Movies, DVDs & CDs
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