|
|
|
|
About PackVERTISE
Package inserts are not new and play an important role in attracting new customers, especially in the German mail order business.
For online retailers and eBay powersellers, package inserts are an attractive way to
reduce costs while giving value to customers with attractive and appropriate coupons.
The German version of PackVERTISE (called "PaketPLUS") was founded in 2009 by the
two former eBay employees Bastian Mell and Dr. Alexander Schwinn.
In just three months, the concept and the platform were developed and the first advertisers and online sellers were acquired.
Previously, it was only possible for large retailers to offer their insert capacity on the advertising market (e.g. Amazon UK).
However, the largest proportion of eCommerce packages is shipped by small and medium sellers and online shops, which constitute the attractive long-tail which makes eBay and eCommerce what it is.
Everyone benefits by bundling these insert capacities in a network - online sellers can benefit by earning money through inserts
and provide a value-add to their customers, advertisers have the ability to reach an increasingly attractive target group
consisting of active online shoppers in a high volume, targeted by category.
In just one year, PaketPLUS gained 1300 shipping partners with a monthly volume of more than 3 million shipments!
More than 200 successful campaigns for strong brand advertisers were carried out and total of more than 25 million inserts were sent to German eBay-Buyers (August, 2010).
With PackVERTISE, UK online sellers now have the opportunity to profit from this system.
If you are an online seller and interested in participating, please sign-up now.
In the coming weeks, we will establish the network and be able to provide all partners with attractive inserts!
|
|
|
|
|
|
|
|
